About Us

Prima is all about flowers…

...and now we are even more! As scrapbooking evolves and changes into an exciting art form, Prima, the established leader in flower embellishments, always offers the most exciting and innovative floral-themed products to craft retailers worldwide. Season after season, Prima introduces artisans and crafters to a huge collection of the best flower styles for scrapbook embellishments ever made. We use a wide variety of materials to create these floral masterpieces, from mulberry paper to luxury fabrics of all types. Our flowers are hand-made by skilled artisans, never by machine, in processes than ensure the finest quality and craftsmanship available.

Our trend-setting crystal designs are as unique and breath-taking as our flowers. We were the first to create dramatic swirl designs in rhinestones, pearls, in combinations, and to include in tiny flowers, butterflies, and lace.

In 2010, Prima introduced a line of Stationery products imprinted with delightful characters full of personality. The whimsical images are represented on photocards, bookplates, invitations, stamps, and cards. In keeping with our floral traditions, there are also offerings of wrapping papers, flowers with matching ribbon, and floral trimmed cupcake boxes.

As trends and technology enter our marketplace, Prima keeps pace by opening a digital scrapbooking site, Prima Hybrid, which is open to the public. There are many great digital elements available that work perfectly with a variety of our flowers and other physical products.

The year 2010 introduced our free “Live With Prima” webcasts, in which several prominent craft educators teach and demonstrate the latest Prima products and papercraft techniques, using the newest and best from our Prima collections. These episodes air twice weekly to a large audience of enthusiastic participants. The chat is lively and friendly… a great place to party with Prima.

Prima is a wholesale only company, with the exception of Prima Hybrid. We have in-house Sales Representatives to assist your every need. We are an International company and are represented by several distributors. Please check our Distributor tab for additional information and other international customer requirements.

As a responsible manufacturer, Prima is committed to re-cycling and environmentally safe production methods. We use re-cycled materials and renewable resources whenever possible, including our own production waste papers. Many of our packaging designs are suitable to re-purposed into scrapbook embellishments. As flower makers, we are naturally sensitive to the natural beauty around us and will make every effort to ensure we actively keep our world safe.