A global leader in the arts, crafts, and home decor industries, Prima has created magic since the founding of our company. We manufacture handmade specialty flowers for the scrapbooking and crafts industries. Prima is also home to a variety of other brands that encompass a wide variety of arts and decor styles. Art Philosophy, a division of Prima, is a fine-art focused brand bringing fine watercolor and art products to everyday artists. Redesign With Prima, a decor power house with products like Decor Transfers ®, Decor Moulds ® and more, give you the power to make your living space beautiful. Specialty Designer Brands like Finnabair, Frank Garcia, and Julie Nutting form our designer lines that specialize in mixed media, album, and stamping crafting products. Together, our brands come together to offer you exceptional value, quality, and most of all, endless inspiration and timeless beauty.