What's New

Each of our new collections are unique and full of the high quality craftsmanship you have come to expect from Prima. From incredible scrapbooking paper and embellishments, to our unique, hand-crafted flowers and gems, each collection is carefully thought out and designed with all types of crafting in mind. Browse this section to find our latest products available.


Visit Prima's SALE section for the best deals! We will continue to add new products to our SALES section weekly. Try to keep up!