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  • Watercolor Wonder!

    Love the thought of adding your own colors to a project, but unsure how to do it? Today our experts are sharing what products they chose to add a color to their projects, all with Art Philosophy Watercolor Confections Palettes!...

    Free For All!

    We love opening the floodgates for our design team...as nothing stifles creativity more than walls put up around your ideas! So, today, we asked our team to pick their favorite collection (at the moment, as it can change daily!) and design a project that's on their creative heart!

    Pumpkin-Inspired!

    We've been chasing down every pumpkin-inspired project that we can find! From altered craft pumpkins to pumpkin-shaped pieces and everything in between, Prima has everything you need to make this season pumpkinlicious!

    Is It Too Early?

    Christmas will be here before you know it, so why not start a wee bit early and get some of those holiday-inspired projects started! Christmas in the Country by Frank Garcia is one of the most beautiful, joyous lines! Today our papercraft experts have created some very special projects just for you!

    Beautiful Apricot Honey!

    Filled with lush peachy pinks, Apricot Honey is a delightful collection to play with! Today our papercraft experts mixed Apricot Honey up in their own style and have three GORGEOUS projects for you!

    Extra Inspiration!

    Every Tuesday and Thursday our teams flood our online media with gorgeous projects! Here are just a few of the beautiful pieces from the last few days found on Facebook and Instagram!

    Seeing Stars

    "I will love the light for it shows me the way, yet I will endure the darkness because it shows me the stars." ~ Og Mandino Happy Monday! Our designers, Riikka and Stacey, are here to spark a path to creativity with a fabulously enlightening STARS feature!

    Got Flowers?

    "Life is the flower for which love is the honey.” -Victor Hugo Flowers add beauty to our lives. Whether you love a wildflower growing among weeds in in a field, or an exquisitely perfect red rose in a vase...flowers surround us with beauty and elegance! Today we celebrate the beauty of FLOWERS with our hand-made, always finished to perfection Prima blooms!

    Christmas In The Country Feature!

    Christmas in the Country, a gorgeous holiday line by Frank Garcia, encapsulates the wonder and magic of Christmas! With beautiful imagery and fascinating new embellishments this line will help you create memorable albums, layouts, cards, tags, and so much more.